Brand Reveal Sid In the Kitchen
In the northeast those of us foodies know the Sid Wainer & Son brand very well. You can't miss the trucks, in fact... we follow them to see what restaurants they are delivering their goods, then we make sure we go there. Known to be a great purveyor of high quality gourmet produce and pantry stock items, the company is starting to jump into the commerce and online world after being available only to the public out of their gourmet outlet.
They came to me as someone who could not only provide great branding and design for the blog but be able to kick start them in the right direction. It's great to have someone who can help out with food blogs from start to finish, with the expertise I have developed being one myself.
You might remember the food blog above. Your inspirations come from classic yet modern and refined typography with a hint of handwritten touches. The artisinal aspect of their products should be effortless, and feel modern all in one fell swoop.
Because this is a blog branding you have to think about how things look online which is why your main mark tends to sometimes be the simplest. If you put a super complicated logo mark on the top of a website it can clutter the page. One of the key aspects to this brand was making sure that the handwritten cursive like font was legible. For that, we actually re-created the e's and developed a cleaner kerning with the script closings.
As a secondary logo I developed two different paths, one that was classic. You can use the left secondary mark as a watermark or even as a sticker. It brings in the parent brand Sid Wainer and Son, and the established year.
For something a bit more fun and modern, as well as a secondary mark that worked horizontally the lavender slate blue was brought in as a backdrop. It helps even out the weight of how a script font looks vs a sans serif, even one as dainty as didot.